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AlvinYeh.com
Category Archives: Marketing
A Mobius World – Ad Age Global Cover Contest Submission
I submitted a piece for the Ad Age Global Cover Contest called “A Mobius World”. Creating a work that speaks to the theme of a connected world, I drew upon my professional experience to show how the digital space is uniting a world, and how advertising both fuels it and shapes it at the same time. Continue reading
Paranoid Perspectives: Chromebook and User Data
When I started college, I had all-you-can-print printing services. 25-page essay? No problem. 500-page e-book? Why not? Three quarters of the way through the year, however, that changed. The dean sent out an email stating how the school would be moving towards a greener lifestyle. Specifically, starting from 2000 printable sheets the next year, we’d decrease that total each year by 500 to a target 500 a year. The real goal, however, was to reduce the number of e-books that were being printed as students were circumventing hardcover prices by purchasing and printing the more cheaply priced e-books. Continue reading
Posted in Marketing, Technology
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Advertising Age Global Cover Contest
Ad Age is hosting their annual cover contest for their global issue. The theme is: a connected world. Nothing too mind-blowing there, right? Easy enough to understand conceptually, but another thing to display it through a digital canvas. Continue reading
Walkin’ the SEO Walk
I’ve been talking a lot of SEO recently at work. I’ve been dishing out to-do’s passively through deliverables and actively through presentations. I think it’s time to walk the (SEO) walk. Continue reading
Study Shows Decrease in Clickthrough Rates of Paid Search
User Centric conducted an eye tracking study that noted an increase in the clickthrough rates of organic search. The first study, conducted back in 2009 after Bing launched, was originally launched to study the amount and distribution of attention on Google’s and Bing’s SERPs. The results show little change in how users utilize both search engines, but that’s not to say there haven’t been any changes. Continue reading
Another Word to Describe Gen-Y
A few months ago, I was working on a group project for a New Products Development course in which we had to launch –you guessed it–a new product. The brand my group chose was MTV. The product, a(nother) cruiseline. The target, Spring Breakers and Yuppies. Continue reading
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Search Engine Marketing: SEO-PPC Budgeting Disparity
Before getting into search engine optimization (SEO), I always accepted paid search, or pay-per-click (PPC) as some refer to it and its pricing model, as a necessary means of advertising. It was something unquestioned and costly, but it was the lifeblood of search engine marketing (SEM). Nowadays, I’m less convinced. There’s an SEO-PPC budgeting disparity that doesn’t proportionally allocate spend to clicks. Continue reading
Important SEO Topics to Learn
Just as I was starting SEO–frantically catching up on research before my first day of work–I happened upon this slightly fearful fact: most SEO’s are self-taught. I didn’t realize what this would mean until my knowledge of SEO expanded, as did the pool ocean of knowledge that deepened exponentially faster. Somewhere deep within that ocean is also a treasure chest of gold that is also only available to those who can successfully experiment and research as well. Continue reading
New Facebook Profile
Although slated to be rolled out tomorrow, the new facebook profile saw an early launch tonight. It was was launched alongside a 60 Minute Facebook Special, which I recommend for anyone interested in Facebook, social networks, the internet, and search. Intense. Continue reading
eMarketer’s Half-Baked Post
I allege that eMarketer, a sound, respectable source for many great marketing insights, published a half-baked post recently using someone else’s data. They chewed up and spat back out data from another company’s report: SEOmoz’s 2010 SEO Industry Survey Results. Continue reading
