Monthly Archives: January 2011

Before getting into search engine optimization (SEO), I always accepted paid search, or pay-per-click (PPC) as some refer to it and its pricing model, as a necessary means of advertising. It was something unquestioned and costly, but it was the lifeblood of search engine marketing (SEM). Nowadays, I’m less convinced. There’s an SEO-PPC budgeting disparity that doesn’t proportionally allocate spend to clicks. Continue reading →