Monthly Archives: March 2011

Walkin’ the SEO Walk

Posted on March 21, 2011 by Alvin

I’ve been talking a lot of SEO recently at work. I’ve been dishing out to-do’s passively through deliverables and actively through presentations. I think it’s time to walk the (SEO) walk. Continue reading →

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Study Shows Decrease in Clickthrough Rates of Paid Search

Posted on March 17, 2011 by Alvin

User Centric conducted an eye tracking study that noted an increase in the clickthrough rates of organic search. The first study, conducted back in 2009 after Bing launched, was originally launched to study the amount and distribution of attention on Google’s and Bing’s SERPs. The results show little change in how users utilize both search engines, but that’s not to say there haven’t been any changes. Continue reading →

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Another Word to Describe Gen-Y

Posted on March 14, 2011 by Alvin

A few months ago, I was working on a group project for a New Products Development course in which we had to launch –you guessed it–a new product. The brand my group chose was MTV. The product, a(nother) cruiseline. The target, Spring Breakers and Yuppies. Continue reading →

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